Year
2024
Client
ShoeSculpt
Category
User Interface Design
Product Duration
3 - 4 Weeks
Customizing shoes online should be an enjoyable, seamless process. However, existing platforms often have complex user flows, limited customization options, and unintuitive interfaces, making it frustrating for users.
How might we create an engaging and intuitive platform for users to customize and purchase shoes effortlessly?
User Research
To understand the needs of potential users, I conducted:
User Interviews & Surveys – Targeting sneaker enthusiasts & casual buyers.
Competitor Analysis – Studying Nike By You, Adidas MiAdidas, and smaller custom shoe brands.
Key Findings
Users want a visual, interactive customization experience.
Overwhelming options can lead to decision fatigue.
Users prefer mobile-friendly and realistic previews of designs.
Based on research insights, I explored different solutions:
✏ User Flow Mapping: Designed a seamless journey from customization to checkout.
📜 Wireframes: Created low-fidelity sketches before progressing to detailed wireframes.
🎨 Color & Typography: Developed a modern, minimal UI to keep the focus on the shoes.
🌟 Interactive Customization Tool – Allows users to personalize their shoes in real time.
🌟 Clean, Minimalist UI – Ensures a smooth experience without distractions.
🌟 Realistic 3D Previews – Provides a true-to-life visual of custom designs.
🚀 Figma Prototype: https://www.figma.com/design/cpEUlPTuml5oODqzkJPu3z/ShoeSculpt-UXUI-Project?node-id=0-1&p=f&t=HJIYdtCU1rbNrrp2-0
